There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global. All data, examples,statistics, images and vignettes updated to reflect the latest information available. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The course is taken by students in liberal arts, journalism, mass communication, and business programs. This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication.
William Arens and Michael Weigold Contemporary AdvertisJanu9781260259308
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